About Us_

Combining Education & Creativity Since 1973_

The Department of Creative Photomedia under the Faculty of Art & Design UiTM has been in operation since the year 1973 on the Shah Alam campus. The department runs a two-year ‘Diploma in Photography’ course (1973-1977), and later in the year 1978, the program was extended to three years to further enhance students’ competence and technical skill. The diploma program name was later changed to “Diploma in Photography and Creative Imaging” in the year 1999, with a shortened two-and-a-half-year course.

Program Core-Courses

The Creative Photomedia degree program is designed to equip students with the technical skills and creative vision necessary to succeed in the field of photography. The core courses of our photography degree program typically cover a range of topics, including research skills, theory & understanding, practical skills, management skills and industrial placement. These courses aim to provide students with a solid foundation in the fundamental principles of photography, as well as the technical skills needed to produce high-quality images.

In addition to the core courses, students may also have the opportunity to specialize in areas such as fine art photography, photojournalism, or commercial photography. Overall, the Creative Photomedia degree program can provide aspiring photographers with the knowledge, skills, and experience necessary to pursue a successful career in this exciting field.

Year 1

SEMESTER 1

History and Development of Photography

This course will familiarize students with historical developments in photography and their vocabulary. Theoretical tools are required for analyzing photographs in the context of art, design, and their role in visual culture. The course also studies the historical survey of the growth of photographic art and technique from camera Obscura to the present, emphasizing aesthetics, applications, and social impact, including the relationship of photography to other arts and the effects of changing technology on the photographic image.

Fundamental of Photography

The course objectives are to introduce the student to the technical aspects of photography. Students will be expected to demonstrate an ability to effectively use the Digital SLR camera, mainly emphasis on manual over-ride mode, with the introduction to entry-level professional digital photography and to understand the theories of quality imaging through photography. Designing the projects or exercises, in which, allows the students a practical in problem solving, with the intention of generating plausible dynamic composition possible. Students are encouraged to be creative in the usage of art & graphic fundamentals into their composition. The students will have a comprehensive knowledge in the usage of the camera throughout from pre-visualization towards the understanding of the digital workflow.

Fundamental of Lighting

This course introduces the variety of light sources and how crucial it is to utilize them in photographic applications. The variability between natural and artificial light will be thoroughly explained, as well as how to use flash and continuous lighting in studio photography. Active learning, demonstration, problem-based learning, and discussion are all crucial components of the courses' teaching methodology.

Elements of Photography

This course introduces students to the foundational elements that shape impactful photographic images. Students will learn to observe, interpret, and apply the visual components essential to effective photographic storytelling. Through lectures, demonstrations, and hands-on projects, learners will explore composition, visual balance, subject placement, color theory, space, and digital editing techniques. The course emphasizes critical visual thinking and technical proficiency across various photographic genres and platforms, including post-processing using digital software.

Digital Imaging Application

To expose the students on the fundamentals of post-processing studies; assigning the basic usage of the tool to the development of digital workflow. The designed projects or exercises, in which, allows the students a practical in problem solving, with the intention of generating plausible dynamic composition possible within the editorial process and greater understanding in the importance of quality imaging in the pre-process. Students are encouraged to be creative in the usage of art & graphic fundamentals into their composition.

Interpersonal Communication

Students will acquire an in-depth comprehension of verbal and nonverbal communication, active listening, empathy, and conflict resolution through theoretical visual concepts and practical applications. Students will investigate the power of nonverbal signals and body language in conveying messages and acquire an understanding of the ethical considerations that must be taken into account when using photography and videography in interpersonal contexts. At the end of this course, students will have acquired the knowledge and abilities necessary to communicate and connect with others through visual communication. They will be endowed with tools for active listening, empathy, and conflict resolution, allowing them to navigate interpersonal dynamics with sensitivity and compassion.

SEMESTER 2

Video Production

This course is designed to introduce the students to the concepts and methods of video shooting and video editing using the fundamental approach of video production for video basic story telling in a screen base way. Emphasizing is given in the area of camera works and aesthetic approach of video production.

Creative Studio Lighting

The primary aim of this course is to provide an overview and facilitate the practical implementation of cutting-edge studio lighting techniques. The curriculum will encompass comprehensive instruction on utilising studio equipment, accessory functions, exposure management, and tone control. The course will commence by imparting fundamental skills to students, providing them with the necessary knowledge and expertise to effectively and creatively manipulate lighting attributes. The course curriculum will encompass the essential aspects of backdrop control, introductory special effects, and the principles of portrait and product lighting. These foundational concepts will serve as a stepping stone for students to develop a deeper understanding of advanced studio lighting techniques.

Fundamental of Visual Design

Visual Design Layout Fundamentals is a foundation course that provides students with the opportunity to understand, explore, and utilize techniques and language of visual communication through the design process from idea development to the final execution of a document whether print-based, web, or digital. Students will experience foundational skills that are common in all areas of graphic design practice via an understanding of how visual images work with typography within appropriate composition which applies the elements and principles of design. Assessment will be based upon a rubric that considers effort, technical understanding, and creative use of resources for the completion of various assignments using Adobe Illustrator and Adobe InDesign.

Creative Thinking

Creativity is not just a trait of individuals or a product of institutions; it is imbedded in social fields, linked to inter-action orders, linked to group cultures, and the result of social interactions. Creativity is the nexus of history, current knowledge, and future possibilities. This emphasis on how innovation is created acknowledges that knowledge exists not only in the mind, but also in the body, interpersonal collaboration, group culture, and the ways in which people shape and are shaped by the institutions and organizations to which they belong.

Year 2

SEMESTER 3

Media Production

This subject is a continuation of the Video Production course, with a focused exploration of basic Post Production techniques tailored to industry-relevant media production practices. Students will gain foundational skills in editing, visual effects, sound design, and color grading, applying them to create polished and industry-standard media content. The course aims to equip students with the necessary post-production knowledge to enhance their creative projects and align with professional practices in media production.

Art Photography

To expose students the traditional & modern studies of art photography, assigning the basic usage of the tool to the development of digital workflow. The designed projects or exercises, in which, allows the students a practical in problem solving, with the intention of generating plausible dynamic understanding in the importance of quality of self-representation in the modern workflow of the 21st Century Photography. Students are encouraged to be creative in the usage of fusion in traditional art & modern application into their composition.

Visual Journalism

This course immerses students in the dynamic field of visual journalism, offering a balance between theoretical foundations and hands-on practice. Students will explore key concepts in communication theory, with particular emphasis on visual narratives and their impact on audiences. They will be guided to analyze current trends, issues, and professional practices in visual journalism, fostering critical awareness of the field's evolving nature. In addition to analytical skills, students will develop the ability to apply appropriate techniques and tools in the production of visual journalism content, including photography, sequencing, and visual storytelling. The course encourages students to adopt professional working habits by demonstrating initiative and self-discipline in meeting project deadlines. A variety of teaching and learning methodologies will be employed, including lectures, demonstrations, discussions, and collaborative projects, ensuring that students gain both conceptual understanding and practical experience relevant to contemporary visual journalism.

Advertising Photography

Advertising influences our thoughts, feelings and lives; we need to be aware of how it operates and equip ourselves with information and ideas on how far we think it is necessary and useful form of social communication. This course will explore the role of advertising as a social institution, its historical development, and its impact on consumer culture. It will analyze how advertisements create meaning and influence social norms and behaviors, how advertisements reflect and shape cultural values, trends, and identities.

Design Discourse in Photography

The study of media language is increasingly important both for media studies and for sociolinguistics. In this course, students are required to analyze different types of media language from social media to the press in relation to wider processes of social and cultural change. In particular, the exploration between public, the media, education and research will be focusing on the relationship between visual images roles, context and study how visual language is related to ideology and public understanding. Critical theory and other issues surrounding contemporary photographic practices are explored through the style, trend and content of work by selected contemporary photographers. Censorship, copyright, appropriation, and other current issues affecting the contemporary photographer are also discussed on how photography affects society and culture.

Interdisciplinary Media

This course introduces students to the dynamic field of interdisciplinary media, with an emphasis on integrating diverse media forms with photography. Students will explore how disciplines such as science, engineering, architecture, motion, and sound can expand artistic boundaries and inspire innovation. Through the application of theoretical concepts and exploration of alternative media—such as video, digital platforms, and new media theories—students will develop technical skills and creative expression in various intermedia forms. Self-directed projects and case studies will challenge students to synthesize interdisciplinary techniques, resulting in innovative artworks that reflect their artistic development and ability to integrate multiple disciplines.

SEMESTER 4

Applied Art Photography

The practice of critical thinking will be emphasized in the subject as students are exposed to theoretical notions, concepts, and values of applied arts photographic practices that will be beneficial in the photography industry. Students also will be taught to the technicality of the making of 2D images to the steps of creating an art installation. The syllabus includes the hands-on guidance on the usage of vital photographic fundamentals such as lighting and the optical element, the discussion about media literacies and the professional imaging technology system that will reinforce students’ skills towards their applied arts photographic techniques.

Documentary and News Photography

This course offers a comprehensive study of the competitive and dynamic field of visual journalism, with a focus on news and documentary photography. Students will explore trends and issues within the visual context of journalism, addressing ethical considerations and evolving storytelling techniques. They will refine their photographic practice by applying advanced imaging techniques and post-processing methods to construct compelling visual narratives. Additionally, students will develop efficiency in management and ethical professionalism by upholding best practices, ethical responsibility, and effective workflow management in project execution. The course integrates lectures, Problem-Based Learning (PBL), collaborative teaching, demonstrations, and presentations to cultivate technical expertise and professional adaptability in real-world journalistic environments.

Fashion and Beauty Photography

This course explores the dynamic world of fashion and beauty photography, focusing on its trends, influences, and evolution. Students will develop essential technical skills and creative techniques to produce impactful fashion and beauty projects. Emphasis is placed on managing all aspects of project execution, from conceptualization to final production, preparing students for success in the competitive photography industry.

Photography Visual Language

The ability of images to influence viewers in the technologically advanced world of today still depends on the image creators. Through the visual communication process associated with visual persuasion, this course seeks to give students a comprehensive understanding of the role that photographs play in visual culture as well as specifics regarding the functions of visual images. This includes knowing how to evaluate photographs and comprehending their basic qualities in the form of descriptive and interpretive images. By the end of the course, students will have developed a personal understanding of the roles that visual images play in the creation of visual messages, which are based on perception, cognition, and semiotics.

Forensic Photography

A forensic photography course includes study of taking pictures for the further study of the case or incident. Under this course, the students are taught various ways in which the pictures can be clicked in order to get proper view of the incident. All information, no matter how minute it is, is to be picked in the form of pictures and hence it requires huge expertise. This course helps the students in developing that expertise in them.

Year 3

SEMESTER 5

Degree Project

The final year of the Bachelor Honors Photography program is designed to prepare students for the diverse demands of the photography industry by integrating advanced technical skills, ethical storytelling, and professional portfolio development. This comprehensive course emphasizes three core disciplines: commercial photography, photojournalism, and art photography. Through critical engagement with cultural, ethical, and contextual issues, students will develop compelling visual narratives that resonate with their intended audiences while adhering to professional and ethical standards. Students will refine their technical expertise, learning to adapt photographic techniques to meet the unique demands of various contexts, from producing high-quality images for commercial clients to capturing impactful stories in journalistic environments or crafting conceptual art pieces. The course culminates in the creation of a professional portfolio that showcases a diverse range of projects, reflecting the student’s versatility and readiness to excel in the competitive world of photography. Whether pursuing careers in commercial industries, journalistic storytelling, or the fine arts, graduates will emerge as skilled, thoughtful, and industry-ready photographers.

Photography Event Management

Fashion and Beauty Photography is a course that introduces the fundamentals of creating stunning images for the fashion and beauty industry. You will learn how to use lighting, posing, styling and editing techniques to capture the essence of your subjects and showcase their beauty. You will also explore the history and trends of fashion and beauty photography, as well as the business aspects of working as a professional photographer in this field. This course concentrates on developing skills, portfolio, and refining a photographer's style and vision.

Photographic Publication and Portfolio

This course will explore the importance of having a high-quality portfolio as a medium to establish their presence in the creative scene. Students will learn the necessary skills to build a fully functioning web-based portfolio and professional archival prints that comply with industry standards. Students will learn to use web applications to develop, update, organize and amend their online portfolios. Quality control for digital prints, framing, and mounting, including the creation of photobooks, will also be the priority of this course. Students will be sharing their digital portfolios online and displaying their printed portfolios in public exhibitions.

Media and Society

The course's objective is to provide students with a framework for comprehending the relationship between society and the media, exploring the ways in which they mutually influence and shape one another. These theories are substantial endeavours to comprehend the functioning of society, as well as acknowledgements of the significant role media performs in society. This course is founded on the notion that media and society are in a dialectical relationship, with each entity influencing the other. It commences with a concise history of the emergence of mass media and progresses systematically to the digital media that have taken over our lives at the dawn of the 21st. century. Ultimately, our objective will be to comprehend the extent to which media influence the ebb and flow of daily life, as well as our comprehension of the essence of human existence.

SEMESTER 6

Industrial Placement

This course is an industrial training course designed to give graduating seniors a taste of what it's like to work in fields related to photography. The internship experience will last for 24 weeks, which is the equivalent of one full semester for students in their last year of school. Students who successfully complete all phases of the internship program, from entry-level tasks to managerial duties, may be offered full-time positions upon completion of their internships.

Elective Courses

Nature Photography

Nature photography is the art of capturing the beauty and diversity of the natural world with a camera. In this course, students will learn the basics of photography, such as exposure, composition, lighting, and focus. Students will also explore different types of nature photography, such as flora & fauna, wildlife, and macro photography. Students will practice their skills in various outdoor settings and receive feedback from their instructors and peers. By the end of this course, students will have a portfolio of stunning nature photos that showcase their creativity and passion.

Landscape Photography

Landscape Photography is a course that teaches students how to capture stunning images of natural scenery. Students will learn the basics of composition, lighting, exposure, and post-processing techniques to enhance their photos. Students will also explore different types of landscapes, such as mountains, forests, deserts, and coasts, and how to adapt their camera settings and creative vision to each one. This course will improve students' skills and develop their own style in landscape photography.

Travel and Street Photography

Travel and Street Photography is a course designed for students to capture the essence of different places and cultures through their lens. Students will learn how to use their camera settings, composition, lighting, and storytelling skills to create stunning images that reflect their personal vision and style. Students will also explore the ethical and legal aspects of street photography, as well as how to approach and interact with strangers. This course will help students develop their confidence and creativity in any travel situation.

Action and Sport Photography

This course will teach students how to capture dynamic and stunning images of action and sports events. Students will learn the basics of camera settings, lighting, composition, and framing for different types of action scenarios. Students will also explore the techniques of panning, freezing motion, and using flash to create dramatic effects. For students that are interested in photographing athletes, dancers, animals, or vehicles, this course will help develop skills and creativity as an action and sport photographer.

Full-time

AD267 (full-time) photography program is an intensive course of study designed for individuals who are passionate about photography and want to pursue it as a career. This is a 3-year course and covers all aspects of photography, from technical skills such as lighting and composition to the management side of the industry, including marketing and portfolio development. Students will have the opportunity to work with professional equipment & software and will participate in hands-on projects and workshops to build their portfolios and gain real-world experience.

The program culminates in a final project, where students will have the chance to showcase their best work and demonstrate their mastery of the craft. Graduates of a full-time photography program will be equipped with the skills and knowledge needed to succeed in this competitive field and make their mark as professional photographers.

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Part-time

AD267 (part-time) photography program is designed for individuals who want to pursue a career in photography but have other commitments that prevent them from enrolling in a full-time program. This type of program typically offers a flexible schedule, allowing students to balance their studies with work or family responsibilities.

The curriculum covers all aspects of photography, from technical skills such as lighting and composition to the business side of the industry, including marketing and portfolio development. Part-time programs offer hands-on projects and workshops to build students' portfolios and provide real-world experience, preparing them for a successful career in the field.

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MQA Accreditation

AD267 is a recognised and validated course of study that meets strict standards of quality and education. The program is reviewed and evaluated by MQA (Malaysian Qualifications Agency) ensuring that graduates receive a high-quality education that prepares them for a successful career in the field.

The program accreditation provides assurance to students, employers, and the public that the program meets rigorous standards and that graduates have the necessary skills and knowledge to succeed in the photography industry. By choosing an accredited program, students can feel confident that they are investing in a top-quality education that will serve them well in their future careers.

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