Surrealism Fashion Photography for ZUUSAHA
This project examines the effectiveness of surreal fashion photography as a commercial material for the clothing brand Zuusaha. The project explores the use of surrealism concepts and the fusion of 2D and 3D elements in still images and 3D rendering in promoting the brand’s clothing and bags with witty character designs as patterns.
The project also analyzes how this technique can help the brand communicate its aesthetic and philosophy in a creative and impactful way, differentiate itself from the competition, and attract customers who align with the brand’s values and aesthetic. Surreal fashion photography can be an effective tool for fashion brands to create a lasting impression on their audience, communicating their aesthetic and philosophy, and differentiating themselves from the competition.
