Combining Education & Creativity Since 1973_
The Department of Creative Photomedia under the College of Creative Arts UiTM has been in operation since the year 1973 on the Shah Alam campus. The department runs a two-year ‘Diploma in Photography’ course (1973-1977), and later in the year 1978, the program was extended to three years to further enhance students’ competence and technical skill. The diploma program name was later changed to “Diploma in Photography and Creative Imaging” in the year 1999, with a shortened two-and-a-half-year course.
Academic Continuous Quality Improvement_
The department had taken proactive measures in making sure students do not miss out on the current trends and technology in photography. The curriculum review in the year 2009 has transformed the department to better equip students with understanding and technical skills in the digital era. The program now has been renamed and is currently known as “Bachelor of Creative Photomedia (Hons)”. Continuous quality improvement of the curriculum is the top-most priority among academic members.
UiTM, Puncak Alam Campus_
The Department of Creative Photomedia moved to a more spacious and fully equipped campus in Bandar Puncak Alam, Selangor since the year 2016. It can accommodate 300 photography students at one time. Four large shooting areas fully equipped with the latest technology in compliance with industry standards are available for students.
*Photography as a major project is also offered in postgraduate studies (Master's and PhD) at Shah Alam campus.
Program Core-Courses
The Creative Photomedia degree program is designed to equip students with the technical skills and creative vision necessary to succeed in the field of photography. The core courses of our photography degree program typically cover a range of topics, including research skills, theory & understanding, practical skills, management skills and industrial placement. These courses aim to provide students with a solid foundation in the fundamental principles of photography, as well as the technical skills needed to produce high-quality images.
In addition to the core courses, students may also have the opportunity to specialize in areas such as fine art photography, photojournalism, or commercial photography. Overall, the Creative Photomedia degree program can provide aspiring photographers with the knowledge, skills, and experience necessary to pursue a successful career in this exciting field.
Year 1
SEMESTER 1
Digital Photography Theories and Techniques
Digital Photography Theories and Techniques is a course that introduces the fundamental concepts and skills of digital photography. Students will learn how to use a digital camera, edit and enhance images, and apply creative techniques to produce stunning photographs. The course will cover topics such as exposure, composition, lighting, color theory, filters, histograms, and digital workflow. Students will also explore different genres of photography such as portrait, landscape, macro, and abstract. By the end of the course, students will have a portfolio of their own photographic work and a deeper understanding of the art and science of digital photography.
Lighting Theories and Techniques
Lighting Theories and Techniques is a course that introduces the fundamental concepts and practical skills of lighting for photography. Students will learn how to use natural and artificial light sources, how to manipulate light quality and direction, and how to create different moods and effects with lighting. Students will also explore various lighting styles and genres, such as portrait, landscape, still life, and studio photography. By the end of this course, students will be able to apply lighting theories and techniques to enhance their photographic vision and expression.
Photographic Visual Impact
Photographic Visual Impact is a course that teaches students how to create stunning images that capture the attention and imagination of their viewers. Students will learn the principles of composition, lighting, color, and mood that make a photograph stand out from the rest. Students will also explore different genres and styles of photography, such as landscape, portrait, abstract, and documentary. By the end of this course, students will have a portfolio of impressive photographs that showcase their creativity and skill.
History and Development of Photography
This course explores the history and development of photography from its origins in the 19th century to the present day. It examines how photography has shaped and been shaped by social, cultural, political and artistic movements and contexts. It also introduces students to key concepts and techniques of photographic analysis and criticism. Students will learn about different genres and styles of photography, such as documentary, portrait, landscape, art and digital photography. Students will also study the works of influential photographers and their impact on the medium.
SEMESTER 2
Photographic Imaging Application
Photographic Imaging Application is a course that introduces students to the basic concepts and techniques of digital image editing and manipulation. Students will learn how to use various software tools such as Photoshop, Lightroom and other applications to enhance, retouch, resize, crop, color correct and apply filters to photographs. The course will also cover topics such as file formats, resolution, compression, metadata and ethical issues in digital photography. By the end of the course, students will be able to create and edit professional-quality images for personal or commercial use.
Creative Studio Lighting
Creative Studio Lighting is a course that teaches students how to use artificial light sources to create stunning images in a studio setting. Students will learn the basics of studio lighting theory, color temperature, exposure, and metering, as well as how to manipulate light with modifiers, reflectors, and gels. Students will also explore different lighting styles and techniques for portraits, still life, and product photography. By the end of this course, students will have the skills and confidence to create their own lighting setups and achieve your creative vision.
Video Production
Video Production is a course that introduces the fundamentals of producing engaging and compelling videos. Students will learn how to plan, shoot and edit videos for various purposes and platforms. Students will also explore the principles of visual storytelling, sound design and video editing techniques. By the end of this course, students will have the skills and confidence to create their own video projects from start to finish.
Year 2
SEMESTER 3
Art Photography Studies
Art Photography Studies is a course that explores the history, aesthetics and criticism of photography as an art form. The course covers topics such as the origins and evolution of photography, the role of photography in society and culture, the different genres and styles of photography, and the analysis and interpretation of photographic works. The course also examines the ethical and legal issues related to photography, such as copyright, privacy and censorship. The course aims to develop students' critical thinking and visual literacy skills through lectures, discussions and assignments.
Commercial Photography Studies
Commercial Photography Studies is a course that explores the principles and practices of photography as a medium of communication and expression in the context of commercial and advertising industries. The course covers topics such as visual storytelling, branding, image analysis, ethics, and legal issues. Students will learn how to create effective and engaging photographs that meet the needs and expectations of clients and audiences. The course also includes practical assignments and critiques to help students develop their technical and creative skills.
Visual Journalism Studies
Visual Journalism Studies is a course that explores the principles and practices of visual storytelling in journalism. The course covers topics such as visual literacy, ethics, aesthetics, narrative techniques, and multimedia platforms. Students will learn how to analyze and produce visual journalism stories that inform, engage, and persuade audiences. The course will also examine the historical and contemporary trends and challenges of visual journalism in a global context.
Understanding Photographs
Understanding Photographs is a course that introduces the basic concepts and techniques of analyzing photographs as visual texts. The course covers topics such as composition, framing, lighting, color, genre, style and meaning. The course also explores the historical and cultural contexts of photography and its role in communication and representation. The course aims to help students develop critical skills in reading and interpreting photographs and enhance their appreciation of the art form.
SEMESTER 4
Contemporary Art Photography
Contemporary Art Photography is a course that explores the diverse and creative ways photographers use photography as a medium of artistic expression in the 21st century. The course covers topics such as conceptual photography, digital manipulation, staged photography, documentary photography, and post-photography. Students will learn to analyze and critique contemporary photographic works, as well as develop their projects using various techniques and approaches. The course also introduces students to the history and theory of contemporary art photography, and its relation to other forms of visual culture.
Advertising Photography
Advertising Photography is a course that teaches students how to create compelling and effective images for commercial purposes. Students will learn the principles and techniques of lighting, composition, color, and post-production that are essential for advertising photography. Students will also explore the history and trends of advertising photography, as well as the ethical and legal issues involved. The course will include lectures, demonstrations, assignments, critiques, and portfolio reviews. Students will need to have access to a digital camera and editing software.
News Photography
News Photography is a course that teaches students how to capture and edit compelling images for journalistic purposes. Students will learn the basics of camera operation, composition, lighting, and ethics of photojournalism. They will also practice shooting various types of news events, such as sports, politics, culture, and human interest. By the end of the course, students will have a portfolio of news photos that demonstrate their skills and creativity.
Visual Persuasion in Photography
Visual Persuasion in Photography is a course that explores the techniques and strategies for creating compelling and persuasive images. Students will learn how to use photography as a medium of communication and persuasion for various purposes and audiences. The course also examines the ethical and social implications of visual persuasion in photography. Students will apply their skills and knowledge through assignments and projects that challenge them to create effective and engaging photographs.
Crime Scene Photography
Crime Scene Photography is a course that teaches the principles and techniques of documenting crime scenes with photographs. The course covers topics such as camera settings, lighting, composition, perspective, evidence identification and enhancement, and legal and ethical issues. The course also provides practical exercises and scenarios to apply the learned skills in realistic situations. The course is designed for students who are interested in pursuing a career in forensic science, law enforcement, or criminal justice.
Year 3
SEMESTER 5
Applied Art Photography
Applied Art Photography is a course that explores the creative and technical aspects of photography in various contexts and genres. Students will learn how to use different types of cameras, lenses, lighting and editing software to produce images that communicate effectively and aesthetically. The course will also cover topics such as composition, color theory, visual storytelling, ethics and copyright issues. Students will have the opportunity to work on individual and group projects that showcase their skills and vision as photographers.
Fashion and Beauty Photography
Fashion and Beauty Photography is a course that introduces the fundamentals of creating stunning images for the fashion and beauty industry. You will learn how to use lighting, posing, styling and editing techniques to capture the essence of your subjects and showcase their beauty. You will also explore the history and trends of fashion and beauty photography, as well as the business aspects of working as a professional photographer in this field. This course concentrates on developing skills, portfolio, and refining a photographer's style and vision.
Documentary Photography
Documentary photography is a form of visual storytelling that captures the reality of people, places and events. In this course, students will learn the history and ethics of documentary photography, as well as the skills and techniques to create their own compelling stories. Students will explore different genres and styles of documentary photography, such as social documentary, photojournalism and environmental portrait. Students will also practice shooting, editing and presenting their own documentary projects with feedback from instructors and peers.
Photography Practice and Management
This course is designed for students to learn the practical and managerial aspects of photography. Students will gain hands-on experience in using different cameras, lenses, lighting and editing tools to create professional-quality images. Students will also learn how to plan, budget, market and manage their photography projects and clients. By the end of this course, students will have a portfolio of work that showcases their skills and vision as a photographer.
Web Design For Photographers
Web Design For Photographers is a course that teaches students how to create and maintain a stunning online portfolio for their photography business. Students will learn the basics of web design, such as HTML, CMS, and Web Builders, as well as how to optimize their images for the web, showcase their work in an attractive and user-friendly way, and attract more clients with SEO and social media strategies. By the end of this course, students will have a professional-looking website that reflects their unique style and vision as a photographer.
Industrial Training
Industrial training is a practical learning experience that exposes students to the real-world challenges and opportunities of working as professional photographers. It allows students to apply their theoretical knowledge and skills in various settings such as studios, events, media outlets, or freelance projects. The training also helps students to develop their portfolio, network with industry experts, and gain valuable feedback and guidance from mentors. Industrial training can enhance students' employability and career prospects in the competitive and dynamic field of photography.
SEMESTER 6
Degree Project: Art Photography
This course is designed for students who want to develop their own art photography projects under the guidance of an academic supervisor. The course will cover topics such as conceptualization, research, experimentation, presentation and critique of art photography. Students will work individually or in small groups on their chosen themes and formats, and will receive feedback from the supervisor and peers throughout the process. The course will culminate in a final exhibition of the final projects.
Degree Project: Commercial Photography
This course is designed for students who want to pursue a career in commercial photography. The course covers the essential skills and knowledge needed to plan, execute and deliver professional photography projects for various clients and industries. Students will learn how to research the market, develop a creative brief, communicate with clients and collaborators, manage budgets and timelines, use appropriate equipment and software, and present their work effectively. The course also provides opportunities for students to work on real-world assignments and receive feedback from industry experts. The course will culminate in a final exhibition of the final projects.
Degree Project: Visual Journalism
This course is designed for students who want to apply their skills in visual journalism to a real-world project. Students will work individually or in teams to produce a multimedia story on a topic of their choice, under the guidance of an academic supervisor and a professional mentor. The course will cover the entire process of visual storytelling, from pitching and researching to shooting and editing. Students will also learn how to use various tools and platforms to distribute their work and engage with audiences. The course will culminate in a final exhibition of the final projects.
Seminar: Photography Trends and Event Management
Photography Trends and Event Management is a seminar course that aims to equip students with the skills and knowledge to plan, organize and execute successful photography events. The course covers topics such as photography techniques, equipment selection, budgeting, marketing, contracts and legal issues. Students will also gain insights from industry experts and network with other professionals in the field. Students will also have the opportunity to apply their learning in a practical project where they will design and manage a photography event of their choice.
Photographic Publication and Portfolio
Photographic Publication and Portfolio is a course that teaches students how to create and present their photographic work in various formats and contexts. Students will learn how to select, edit, sequence, design and produce their own photobooks, zines, websites and portfolios. They will also explore the history and contemporary practices of photographic publishing and dissemination. The course aims to help students develop their artistic vision and professional skills in the field of photography.
Independent Photography Project
Independent Photography Project is a course designed for students who want to pursue their own creative vision and develop a portfolio of original photographic work. The course will provide guidance on how to plan, execute and present a self-directed project, as well as feedback and critique from peers and instructors. Students will explore different genres and styles of photographic expression.
Elective Courses
Nature Photography
Nature photography is the art of capturing the beauty and diversity of the natural world with a camera. In this course, students will learn the basics of photography, such as exposure, composition, lighting, and focus. Students will also explore different types of nature photography, such as flora & fauna, wildlife, and macro photography. Students will practice their skills in various outdoor settings and receive feedback from their instructors and peers. By the end of this course, students will have a portfolio of stunning nature photos that showcase their creativity and passion.
Landscape Photography
Landscape Photography is a course that teaches students how to capture stunning images of natural scenery. Students will learn the basics of composition, lighting, exposure, and post-processing techniques to enhance their photos. Students will also explore different types of landscapes, such as mountains, forests, deserts, and coasts, and how to adapt their camera settings and creative vision to each one. This course will improve students' skills and develop their own style in landscape photography.
Travel and Street Photography
Travel and Street Photography is a course designed for students to capture the essence of different places and cultures through their lens. Students will learn how to use their camera settings, composition, lighting, and storytelling skills to create stunning images that reflect their personal vision and style. Students will also explore the ethical and legal aspects of street photography, as well as how to approach and interact with strangers. This course will help students develop their confidence and creativity in any travel situation.
Action and Sport Photography
This course will teach students how to capture dynamic and stunning images of action and sports events. Students will learn the basics of camera settings, lighting, composition, and framing for different types of action scenarios. Students will also explore the techniques of panning, freezing motion, and using flash to create dramatic effects. For students that are interested in photographing athletes, dancers, animals, or vehicles, this course will help develop skills and creativity as an action and sport photographer.
Join Our Program_
Full-time
CAAD267 (full-time) photography program is an intensive course of study designed for individuals who are passionate about photography and want to pursue it as a career. This is a 3-year course and covers all aspects of photography, from technical skills such as lighting and composition to the management side of the industry, including marketing and portfolio development. Students will have the opportunity to work with professional equipment & software and will participate in hands-on projects and workshops to build their portfolios and gain real-world experience.
The program culminates in a final project, where students will have the chance to showcase their best work and demonstrate their mastery of the craft. Graduates of a full-time photography program will be equipped with the skills and knowledge needed to succeed in this competitive field and make their mark as professional photographers.
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Part-time
CAAD267 (part-time) photography program is designed for individuals who want to pursue a career in photography but have other commitments that prevent them from enrolling in a full-time program. This type of program typically offers a flexible schedule, allowing students to balance their studies with work or family responsibilities.
The curriculum covers all aspects of photography, from technical skills such as lighting and composition to the business side of the industry, including marketing and portfolio development. Part-time programs offer hands-on projects and workshops to build students' portfolios and provide real-world experience, preparing them for a successful career in the field.
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MQA Accreditation
CAAD267 is a recognised and validated course of study that meets strict standards of quality and education. The program is reviewed and evaluated by MQA (Malaysian Qualifications Agency) ensuring that graduates receive a high-quality education that prepares them for a successful career in the field.
The program accreditation provides assurance to students, employers, and the public that the program meets rigorous standards and that graduates have the necessary skills and knowledge to succeed in the photography industry. By choosing an accredited program, students can feel confident that they are investing in a top-quality education that will serve them well in their future careers.
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AWARDS_
List of awards and achievements by lecturers and students.